Email marketing - the most powerful lever to convert your visitors into loyal customers

Do you have a great product or service that people need, but you can't get your message across effectively? The solution may be email marketing.

Email marketing (also known as newsletter) is the best way to build lasting relationships with your current and potential customers. It is a unique marketing channel that gives you the permission to talk directly to your customers whenever you want.

Novationweb offers a complete email marketing service that can help you convert your visitors into loyal customers.

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What is email marketing?

Email marketing is a form of direct marketing that uses email to send advertisements, newsletters and promotional content to a target audience. It is considered one of the most effective and powerful ways to reach your customers. In fact, email marketing is the only marketing technique that has a higher conversion rate than other online marketing strategies. Email marketing is a critical success factor for those looking to promote their products and services.

How email marketing can improve your business growth

The most powerful marketing tool available to businesses

To strengthen relationships with your customers

By providing quality content tailored to the needs and issues of your potential and existing customers, you strengthen the relationship with them while earning their trust. Over time, they get to know, like and trust you through your messages. As a result, they are more likely to call on your company and maintain a long-term relationship.

To reach your target audience more easily

Email marketing has a much higher deliverability rate than most other digital marketing channels, and it's still the most effective way to get your message across to your target audience. If done right, it can be a great way to reach your ideal customer base, build lead lists, increase sales, and retain your current customers.

To send targeted and personalized messages

A personalized and targeted email marketing campaign allows you to perfectly tailor your content to your subscribers. By dividing your subscribers into separate groups based on their preferences, you can truly tailor your content to speak to the right person. This is incredibly effective in driving engagement.

Marketing par courriel prospect à client

A strategic evolution from prospects to customers

Potential customers don't always buy your products or services the first time they visit your website. You need to continually evolve them by sharing quality content to bring them closer to the decision to become customers. A good email marketing strategy is what makes it possible to accomplish this task of turning your prospects into customers.

Marketing par courriel augmenter ses revenus

To significantly increase your revenues

Email marketing is the best strategy to increase your revenue. In fact, 59% of B2B marketing experts say that email marketing is their most effective channel for generating revenue. It drives customer retention and loyalty to your business and has a positive impact on your revenue and business growth.

Create a community around your brand

Email marketing today is about more than just sending out newsletters. It's about creating a community around your brand. A community that is interested in what you have to say - and wants to buy.

When you send messages to potential customers, you make an impression on them. They see your logo, they think about the products you sell and they form an opinion about your company. If they have a good impression of your email content, they are more likely to share it with their friends, family and colleagues.

How Novationweb creates your email marketing campaigns

We create email marketing campaigns designed to get results

Step 1

Analysis of your needs

The first step in your email marketing project is to tell us your ideas and objectives so that we can provide you with the best possible solution.

Step 2

Identifying your target market

In order to maximize conversions, let's accurately identify your target audience. This will allow you to customize your offer accordingly.

Step 3

Research and analysis of your competitors

Before designing your email campaign, we will thoroughly analyze your audience and market information to bring a unique offer to your potential customers and differentiate you from your competitors.

Step 4

Strategic plan, targeting and sales funnel

Following our research, we develop a strategic plan: what will we offer to your visitors in exchange for their email address, what will be the objectives of the campaigns, what messages will we send them, how often, etc.

Step 5

Lead magnets and landing pages

Once we have clearly defined an action plan and developed a sales tunnel, we will create one or more lead magnet and landing pages that will allow us to capture the email addresses of your prospects.

Step 6

Testing and setting up campaigns

We will then create and test your email marketing campaigns in order to increase statistics at all levels, from the conversion rate (number of visitors / number of subscribers) to the opening rates and click rates.

Entrust the creation of your email marketing to Novationweb

If you're looking to increase sales and build relationships with customers and prospects, email marketing is one of the best ways to do it.

Our team of email marketing experts at Novationweb can create effective email campaigns and that will help you grow your business.

We look forward to helping you build your online success, so contact us today for a free quote!